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A veteran magazine beauty editor/writer (and a member of the 40+ club), Genevieve Monsma created MediumBlonde to help Gen Xers and Baby Boomers age the way they want.

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"Summer Love List" from Skincare CEO Janna Ronert

"Summer Love List" from Skincare CEO Janna Ronert

Say it isn't so! Summer may be on its way out, but I'm milking every last moment by asking beauty insiders to share their favorite hot-weather products.

 Janna Ronert, founder and CEO of IMAGE Skincare, based in Palm Beach, Florida

Janna Ronert, founder and CEO of IMAGE Skincare, based in Palm Beach, Florida

Today's expert: Janna Ronert, founder and CEO of IMAGE Skincare

Ronert, a licensed esthetician who founded Image Skincare in 2003 when she was seeing clients out of her one-bedroom apartment, now has a grownup office in Palm Beach, employs more than 150 people, and sells her line in 52 countries. Because she lives in Florida, it’s really summer year-round for Janna—but she played along with my Summer Series anyway and shared four products she likes in August, when it’s really (really) hot in the Sunshine State.

Chance by Chanel Perfume “Chanel Chance is my go-to summer scent because it’s light and floral but still sensual. Whenever I wear it, I get compliments.”

IMAGE Max Neck Cream “When it’s hot, we tend to show off more skin. So I can’t live without this ultra-firming lifting crème. It makes my neck and décolletage look smoother, brighter and tighter.”

Kurobe Water “It’s been an especially hot summer here in Florida, so I make it a point to stay hydrated and drink three liters of water a day. My favorite is 100-percent natural spring water from Japan, Kurobe, that I buy when I’m traveling in Asia. Back in Florida, I stick to Evian.”

IMAGE Prevention + Daily Ultimate Protection Moisturizer SPF 50 “As an esthetician and skincare expert. I know first-hand the harm of not wearing sunscreen, so I wear protection every day. This particular formula is my favorite when it’s steamy out because it’s very lightweight.”

Start the "Summer Love List" Series on day one with Celebrity Colorist Rita Hazan, here

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Hometown Beauty

Hometown Beauty

"Summer Love List" from L'Oreal Paris VP Kristen Comings

"Summer Love List" from L'Oreal Paris VP Kristen Comings