A veteran magazine beauty editor/writer (and a member of the 40+ club), Genevieve Monsma created MediumBlonde to help Gen Xers and Baby Boomers age the way they want.
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I’ve written before about my approach to greener, cleaner beauty: I aim to lessen my so-called chemical burden by slotting in formulas free of questionable ingredients when I can without compromising on performance. For me, this means natural deodorant (Schmidts), physical sunblock (Drunk Elephant), lipsticks (Kosas) and simple cleansing balms (Naturapathica, Emma Hardie, GOOP). What I won’t give up: self-tanner, Retin-A, most hair products, and traditional Eau de Parfum.
I was talking to a beauty industry executive the other day about clean/green/natural (insert your own earth-centric buzz word) beauty. She confessed that, while there is no single traditional skin, hair or makeup product that she views as particularly harmful, the quantity of beauty products laced with chemicals we use over a lifetime does give her pause. Like one pack of Twizzlers at the movies=not so bad. But eating sugary twists daily for the rest of your life=not so good.
As part of a regular series, I’ll be asking inspiring, in-the-know women (all 40+, of course) to share their best tips and favorite products. The point? As always, to find out what works. Today's beauty insider: Erin Cotter, GOOP's Vice President of Beauty
