Do you remember how exciting Prescriptives Custom Blend Foundation was in the ‘90s? The idea of getting makeup made just for your skin tone was so…novel. I recall going with girlfriends to a Parisian Department Store in Atlanta and being color matched for the first time. We sat in stools with flesh-colored tiger stripes along our jaws, debating which one “disappeared” into our skin. I’ve always been a sucker for customization, lured by the promise of something made just for me. Thus, when Bare Minerals partnered up with MatchCo. to create a color-matching foundation you can order from your iPhone (that’s right), I was all in.