Beauty Is As Beauty Does
Two new, easy-to-wear cheekcolors from Mary Kay are low-risk purchases. Either color will look good on you: One is a pigment-rich pink, the other a sheer peach, and both are spiked with luminescent particles that are particularly flattering on aging skin. But those aren’t the primary reasons to purchase one (or both).
This limited-edition product, called Beauty That Counts Baked Cheek Color, will donate $1 of its $18 price to The Mary Kay Foundation, which works with and supports women’s shelters and survivors of domestic abuse. While I was on a press trip with Mary Kay a couple of weeks ago, they showed us a video of Gloria Mayfield Banks, one of the brand's top salespeople, who talked about her own struggle with domestic abuse: She was a rock star at work—then she’d go home each evening and get knocked around by her husband. Gloria recalled the shame she felt: She was a Harvard-educated and financially-independent woman. This didn’t happen to people like her. Yet, she didn’t find the courage to leave for years, and then she did it primarily because she feared for her children's safety.
You probably know that her story is not unique. I have a close friend who I will call Grace, whose husband threatened to kill her more than once (keeping a gun in their master closet as a threat) and who, in one particularly-low moment, threw a full, hot coffee pot at Grace when she was eight-months pregnant. Grace did finally leave him—but it took more than ten years. And it required tremendous support on the part of her parents, something Grace was fortunate to have, but many women don’t.
Which is why the work of the Mary Kay Foundation—and every $1 donated—is so important. Gloria had financial security and Grace had the support of her family. But what about all the other women with no means to get out? Enduring abuse is horrible—but leaving can also be hard.
In more ways than one.