MEET GENEVIEVE

A veteran magazine beauty editor/writer (and a member of the 40+ club), Genevieve Monsma created MediumBlonde to help Gen Xers and Baby Boomers age the way they want.

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Good News for Grownups

Good News for Grownups

Maye Musk, a new face of CoverGirl, in a recent issue of New York Magazine.

Maye Musk, a new face of CoverGirl, in a recent issue of New York Magazine.

Two pieces of beauty scoop worth your two minutes:

She’s one of us! CoverGirl has hired a 69-year-old dietician/nutritionist with two master’s degrees to be the brand's newest (and oldest) ambassador. Maye Musk, a self-described “science nerd” (she’s also mom to Elon Musk, founder of SpaceX. Apple, meet tree.), has modeled off and on for more than fifty years, but her career in front of the camera is enjoying a steady uptick as she rounds the corner to 70. In addition to her gig with CoverGirl, Musk walked in New York Fashion Week last month, and she’s appeared in ad campaigns for Target, as well as in pieces published in Vanity Fair, New York Magazine, and Vogue Italia. What she recently told the New York Times? Her personal hashtag is #justgettingstarted

 

MDNA The Face Wash from Madonna's new skincare collection

MDNA The Face Wash from Madonna's new skincare collection

I’ll have what she’s having. In case you missed the memo, Madge has launched a skincare line, MDNA Skin. It's been available in Asia since 2014, but arrived stateside last week and is being sold exclusively at Barneys New York. To Gen X’ers who grew up at the altar of Madonna, this is MAJOR. (Boomers may be interested too, but I suspect it's those of us who sang "Borderline" into turkey basters and spent our babysitting money on True Blue and Like a Prayer who will be most excited to delve into these anti-aging formulas). I once shared a dermatologist with Madonna (the late, so-great Fredric Brandt, MD), and, though I never did bump into her in the waiting room (not for lack of trying), being one Botox needle removed from her was a highlight of my NYC beauty-editor career.

The collection was created in collaboration with MTG, a Japanese beauty company, and Paul Jarrod Frank, M.D., a Manhattan dermatologist, using ingredients (thermal water, olive oil, clay) from Montecatini, a resort town in southern Italy. Currently, there are seven products available in the U.S., four for everyday: The Face Wash (at right), The Rose Mist, The Serum, and The Eye Serum—and three treatments for occasional use: The Eye Mask; the Chrome Clay Mask (pictured above), and The Magnetic Flow (a tool that can be used alone or in conjunction with the Clay Mask). Prices range from $50 to $600.

I just received my box of the MDNA skincare collection and I will post my thoughts on their efficacy at a later date, once I've given them a go. In the meantime, what do you think of CoverGirl signing Maye Musk, will you try Madonna's new line...and what's the best Madonna album of all time?

 

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3 Products Beauty Insiders Use

3 Products Beauty Insiders Use