MEET GENEVIEVE

A veteran magazine beauty editor/writer (and a member of the 40+ club), Genevieve Monsma created MediumBlonde to help Gen Xers and Baby Boomers age the way they want.

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The Perfect Pink Lipcolor

The Perfect Pink Lipcolor

I keep a bathroom drawer stuffed with lipsticks, tinted balms, glosses, long-wear liquid color and chubby pencils. They’re great products—every one of them. But five days out of seven, I swipe on the same pinky-nude lip color: Fresh Sugar Petal Tinted Lip Treatment SPF 15 ($24; fresh.com). It's not too pink, not too glossy, not too opaque. For this Goldilocks, it’s just right. 

 
 Fresh Sugar Petal Tinted Lip  ($24;  fre   sh.com  )

Fresh Sugar Petal Tinted Lip ($24; fresh.com)

 

Now, it may not be the perfect shade for everyone (though I defy another fair-skinned blonde to try it and not become obsessed), so fortunately, the Fresh Sugar Tinted Treatment collection boasts more than a dozen shades. Passion imparts a bold, cherry-tinted stain. Coral is flattering if you’re sun-kissed or darker-complected; Honey is a sheer nude you can apply sans mirror (it’s truly goof-proof). And the newest hue, Poppy, is an adult-appropriate deep pink that perks up a tired face. Finally, every shade provides moisture that makes lips look plumper but won’t bleed into tiny fine lines around your mouth—a must when your thirties are in the rearview mirror.

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Why Body Scrub is Not Optional After 40

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