A veteran magazine beauty editor/writer (and a member of the 40+ club), Genevieve Monsma created MediumBlonde to help Gen Xers and Baby Boomers age the way they want.
Most of us are pretty good about investing time and money into taking care of the skin on our faces—but anything south of the neck? It gets short-shrift.
Tinted sprays or gels are adept at temporarily camouflaging incoming greys. But when your roots are darker than the rest of your hair, regrowth is trickier to conceal. For a blonde, applying temporary gold color to dark roots is like using a yellow crayon to color on a brown piece of paper. Futile.
The year I turned 40, I was invited to sit on a panel with several other magazine beauty editors. The topic: Reaching readers in the digital age. Prescient. As a courtesy, a professional makeup artist was hired to touch up each editor’s makeup before she hit the stage; I figured I’d get a dusting of powder to combat shine and off I’d go. I was wrong.
Golden blonde, on me, is a no: It makes my pinkish skin appear ruddy and my blue eyes look grey and tired. After years of experimenting with a spectrum of hues, I've determined the best color for me is a beigey-cool, "Swedish" blonde.
